Marketing, Content & Digital Strategy Leader

6+ years of experience driving audience growth, brand positioning, and scalable digital systems across B2B enterprise, government, sport, and high-trust environments across Australia and New Zealand.

Recent Work

MASG X Amazon

MASG X Brisbane Lions

Small Wins Brand Film

MASG X QVM

Trusted By

My Skills

  • Multi-Format Content Creation

    Hands-on execution across video, photo, copy, and design. Skilled at turning complex ideas into engaging, bite-sized consumer-facing content

  • Content Strategy & Brand Narrative

    Ability to craft and maintain a clear, consistent brand story across all touchpoints — from messaging frameworks to campaign positioning.

  • AI-Enhanced Marketing

    Practical experience using AI tools (ChatGPT, Adobe AI, Canva & Voiceover tools) to increase speed and scale without sacrificing creativity.

  • Digital Growth & Analytics

    Proven record of driving measurable growth (e.g. 12× MASG’s LinkedIn growth in 12 months, record polling numbers). Strong understanding of metrics, optimisation, and SEO.

  • Stakeholder Communication & Collaboration

    Experience working with leadership, executives, and cross-functional teams. Comfortable translating high-level strategy into actionable content plans.

  • Production Efficiency & Resourcefulness

    Bringing my own professional camera, lighting, and audio gear, plus proven ability to produce full campaigns in condensed timelines.

  • “Dan consistently demonstrated creativity, professionalism, and a strong work ethic. He was responsible for producing high-quality digital content such as photos, videos and graphics, that played a vital role in shaping the ACT’s online presence during his tenure. His ability to understand complex political messaging and translate it into engaging, accessible content was impressive and had a significant impact on our communication strategies.”

    ★★★★★

    Rebecca Jenkin, Head of Digital @ ACT Party

  • "Working with Dan has been an absolute pleasure. His creativity and technical expertise in both videography and photography have elevated our social media presence to a new level. He consistently produces high-quality content that captures attention and tells a compelling story. Beyond his talent, he is professional, reliable, and always brings fresh ideas to the table. I highly recommend him for any organisation looking to strengthen their visual and digital presence."

    ★★★★★

    Natasha Velkovski, Head of Marketing @ MA Services Group

  • “Dan played a key role in the success of our Red Bull-branded O-Week activations over two consecutive years. He handled everything with professionalism — from creative execution to strict brand guideline adherence. His ability to collaborate seamlessly with both our internal team and external partners made him a valuable asset.”

    ★★★★★

    Emily Carter, Events Manager @ Victoria University of Wellington

  • “Dan is amazing to work with. Really professional and delivered a great final product. I will continue working with Dan on a regular basis”

    ★★★★★

    Dave Bruzzese, Founder @ Move&

  • “Every piece of content Dan delivered had intention behind it. The storytelling was sharp, the visuals were on point, and the results spoke for themselves. You can tell he genuinely cares about creating work that makes a difference. He was easy to work with, always prepared, and brought a level of consistency that made our campaigns feel seamless.”

    Dan Smith, General Manager @ LOVERACING.NZ

  • "“Dan was fantastic to work with! Professional, easy going, and quick turnaround. Would highly recommend using him for your content.”

    ★★★★★

    Alyson Knapp, Partnerships Manager @ Fair Healthcare Alliance

My Results

I believe results speak louder than promises. My approach is built on strategic thinking, creative execution, and a deep understanding of what truly moves the needle. From scaling small businesses to driving record engagement for national campaigns, I’ve helped brands at every stage in several industries find their voice and grow with it.

Explore my Case Studies.