Social Media and Videography for LOVERACING.NZ

For 18 months I supported LOVERACING.NZ, the official digital platform for New Zealand Thoroughbred Racing, with content strategy and production aimed at strengthening its social presence and engaging diverse audiences through storytelling-led campaigns.

I implemented content pillars and production workflows that ensured consistency, scalability, and alignment with brand KPIs. My role spanned both strategy and execution — from fun, audience-driven pieces like “Are You Smarter Than a Jumps Jockey?” to cinematic brand series such as “The Grand Tour.”

The focus was on integrating people into the ecosystem: turning casual viewers into engaged fans, engaged fans into passionate advocates, and first-time racegoers into repeat attendees. Campaigns such as “Learn with LOVERACING,” “Beyond the Brush,” and “Our People” showcased the depth of the industry, while helping shift public perception and broaden the sport’s digital footprint.

Success meant not just delivering creative content, but meeting engagement KPIs and collaborating with internal teams — from marketing and sponsorship to media and events — to ensure campaigns aligned with wider business objectives. By blending strategy with creativity, I helped LOVERACING.NZ become one of the most engaging sporting brands in New Zealand’s digital space, with content that consistently delivered on commercial, cultural, and community goals.