Image supplied.
Forefun Golf Park - Launch & Content Foundation
Strategy
Forefun Golf Park set out to launch as Geelong’s first social-first hospitality venue — a place where golf, drinks, and content collide. The objective wasn’t just to open the doors but to spark a digital-first buzz that translated into real foot traffic.
The strategy leaned on two pillars:
Meet the people where they are — TikTok, Reels, and shorts, not static flyers.
Turn staff into storytellers — making employees the faces of content and creating an authentic voice that felt approachable, relatable, and trend-aware.
Execution
To make that happen, we developed a system that made content creation simple and pressure-driven:
Briefs not scripts — staff were given clear briefs to riff on trends, never overproduced ideas.
10–20 minute shoots per reel — just enough time to get sharp, fun clips without overthinking. That short window was deliberate: perfection is the killer of progress.
Launch-day immersion — on-site as everyone’s “best friend with a camera,” capturing natural hype, staff energy, and the electric atmosphere.
Employee-first approach — creating trend-driven content with staff that doubled as commercial material for wider campaigns.
This wasn’t about “polished advertising.” It was about building a loop of real people, real reactions, and relatable stories that pushed the venue across social feeds organically.
Results
The approach worked — fast.
Opening weekend saw lines out the door, with content fueling curiosity and shareability.
Within a week, demand turned into a new challenge: complaints rolled in about the venue being too packed.
The campaign generated 132,743 organic views in its first run, creating momentum that went far beyond paid media could have achieved.
Buzz turned Forefun Golf Park into a must-visit spot in Geelong practically overnight.
Success Through Systems
What looked like “luck” was actually process. The repeatable system — briefs, pressure-window filming, and employee-driven content — became the backbone of success.
By removing the barriers of overthinking, staff were empowered to create natural, trend-ready clips that resonated. Quick shoots meant no one could buy time, opt out, or spiral into perfectionism. The system was designed to strip that away, so the venue always had fresh, sharp content ready to push.
The result:
A launch powered by authenticity, not polish.
A sustainable framework for ongoing campaigns.
A social-first identity that continues to fuel packed weekends and word-of-mouth hype.