Move& 60 Day Case Study
Move& partnered with me on a monthly content subscription designed to bring their brand to life online in a way that genuinely reflected their in-studio experience — supportive, inclusive, and welcoming to people of all ages, genders, and abilities. I implemented content pillars and production workflows that ensured each shoot delivered a month’s worth of engaging assets across formats.
The focus was on creating a digital presence that felt as warm and inviting as walking through their studio doors, while also meeting engagement KPIs and strengthening their connection with the community. The result has been consistent, authentic content that drives reach, fosters loyalty, and reinforces Move&’s reputation as an accessible wellness space.
The Strategy
Together, we developed a content mix designed to speak to two key audiences:
Prospective clients who may be unsure or intimidated by traditional fitness studios.
Move& Members who want to stay connected and celebrated as part of the community.
The content was ideated and produced around key pillars:
Educational content – breaking down class types, sharing instructor insights, and easing first-timer nerves.
Community-driven storytelling – including the “Why Do You Move?” series as well as featuring real members and instructors.
Studio walkthroughs and new class announcements – helping demystify the experience for those considering joining.
Seasonal campaigns – such as the Winter Warmer Challenge to rally engagement and showcase studio momentum.
Spotlights and interviews – to humanize the brand and reinforce its values.
Everything we created was designed to reflect Move&’s real-life essence — kind, empowering, and made for every body.
The Strategy
Together, we developed a content mix designed to speak to two key audiences:
Prospective clients who may be unsure or intimidated by traditional fitness studios.
Move& Members who want to stay connected and celebrated as part of the community.
The content was ideated and produced around key pillars:
Educational content – breaking down class types, sharing instructor insights, and easing first-timer nerves.
Community-driven storytelling – including the “Why Do You Move?” series featuring real members and instructors.
Studio walkthroughs and new class announcements – helping demystify the experience for those considering joining.
Seasonal campaigns – such as the Winter Warmer Challenge to rally engagement and showcase studio momentum.
Spotlights and interviews – to humanize the brand and reinforce its values.
Everything we created was designed to reflect Move&’s real-life essence — kind, empowering, and made for every body.
The Results
Over a 60-day content subscription with Move&, we delivered a suite of strategic video content aimed at enhancing visibility, engagement, and brand consistency. When benchmarked against the equivalent previous 60-day period, the results were clear:
Views: ↑ 48.05%
Likes: ↑ 54.99%
Comments: ↑ 51.11%
Saves: ↑ 45.16%
These numbers represent more than vanity metrics — they reflect a growing brand presence, deeper audience trust, and content that genuinely connects with both current members and new prospects. With a consistent and thoughtful content approach, Move& is not just showing up online — they’re standing out.
Why My Strategy Worked
I didn’t just capture content — we built a system. Every piece was designed to drive engagement while reinforcing Move&’s brand values of inclusivity, support, and community.
Consistency & Clarity: A structured content calendar and defined pillars ensured messaging was clear, repeatable, and scalable.
Audience Insight: We tailored content to two key groups — hesitant prospects (building trust, lowering barriers) and loyal members (strengthening retention and advocacy).
Purpose-Driven Creativity: Each asset balanced scroll-stopping visuals with meaningful brand storytelling.
The outcome was more than a full feed — it was a content engine that delivered measurable growth, deepened community connection, and positioned Move& as a trusted brand in the wellness space.